What this Fifa coins delivers is an experience

"What this Fifa coins delivers is an experience that you can then layer on top of the rights that you already have as a subscriber through your cable operator, or if you have an over-the-top partner," Reid explained. "Our real focus is the TV HDMI-out experience — we're trying to drive more adoption there — but it really is dependent on the end user's ability to have access and rights."

Destination Brazil will be available in Australia, Austria, Canada, France, Germany, Ireland, Italy, www.eafut14coins.co.uk Mexico, New Zealand, Spain, the U.K. and the U.S.